The benefits of web scraping for the dating apps can more than surprise you.
Dating applications and other matchmaking companies are increasing their profit margins and market share by using open-source web scraping data for user search engine journeys and public sharing.
Over the past 5 years, the number of dating app users increased over 60% globally – from around 200 million in 2015, to 323 million in 2021. It’s no secret that digital dating is a lucrative industry, and as more people continue to seek human connections, they’re generating large amounts of open-source web data.
Romantic journeys often start with a search engine
For people new to the world of online dating, most begin their user journey by typing a question or two into their favorite search engine. Some common ones include:
- “What’s the best online dating app?”
- “How can I find love online?”
- “Men looking to meet men”
By collecting and analyzing these well-known search queries, Tinder, Bumble, Grindr, and other dating platforms can determine how to best introduce and market their products. They can turn these searches into relevant, enticing blogs or social media posts, forum discussion threads, YouTube videos, and more to attract new users.
Couples love to make their relationships public
From romantic weekend getaways to brunch at a favorite restaurant, people are always sharing their social life on social media. These posts can help companies better understand the interests of their target audiences. For example, a millennial might be looking for a “no strings attached” connection, or a Gen X-er may be searching for a short-lived romantic fling.
By paying attention to the interests shared across the public web by couples – like music, food, or traveling – product developers are enabled to create a better user experience (UX) and integrate new ways to connect users over their likes and dislikes, including by adding new profile tags.
Using web data to match (and outshine) your competitors
Beyond users, companies can also collect data from their competitors in the dating space. This includes:
- Marketing campaigns
- Subscription pricing models
- User Interfaces (UI)
One competitor may offer unlimited free messaging but charge extra for you to expand your geographic search. Another may limit the number of people you can contact daily but permit unlimited photo sharing.
Dating platforms can collect this information, analyze it, and use it to optimize and improve their own product offerings (particularly their free versions), marketing efforts, pricing, and more. As a result, companies can appeal to a broader audience and convince more users to sign up for paid subscriptions.
Don’t miss out on the value of public web data
The online dating market is not slowing down any time soon. In fact, its valuation is projected to reach $10.8 billion by 2028. How can dating applications and websites best take advantage of this booming industry?
The answer: by utilizing open-source web data. Companies who access this resource receive insights into people’s searches, their interests and passions, and how their competitors are operating in comparison.
The wide range of insights you receive when you collect public web data from online interactions goes far beyond the dating industry. eCommerce companies across various industries are benefitting from this rich source of data, as it helps them understand consumer preferences and offer competitive products and pricing in real-time. Businesses are also enabled to enhance their capabilities and protect themselves against undesirable infringements and brand dilution. On the investment front, public web data shows sentiment around publicly traded companies.
Open-source web data has become an invaluable resource across the board –if they haven’t already, companies should use it to listen in to their market, customers or users – after all they have a lot to say that directly impacts their business.
Or Lenchner is a Grit Daily contributor. Ever since his appointment as CEO of Bright Data (formerly Luminati Networks), Or Lenchner has continued to expand the company’s market base as an online data collection platform dedicated to delivering complete web transparency.
For the past three years, under Lenchner’s leadership, the company has advanced its product offerings to include first-of-its-kind automated solutions, enabling its customers to collect and receive data in a matter of minutes.
Among Bright Data’s thousands of customers are Fortune 500 companies, major e-commerce firms and sites, prominent finance firms, leading security operators, travel sites, academic and public sector organizations.
Prior to his career at Bright Data, Lenchner founded and managed several web-based businesses, developing digital assets and online marketing programs. Initially joining Bright Data as head of product development, Lenchner’s career and evolvement at the company has been driven by his firm belief in a transparent, ethical-by-design web environment that contributes to an open, competitive market benefitting both, businesses and society as a whole.