Why Après Ski Is Trending This Season


As the pandemic shows little signs of letting up for good, and we continue to dine outdoors in cold temperatures and escape cities for the sprawling outdoors, shoppers are buying into the trend. Pinterest has seen an increase of 85% in searches related to après ski, with a 145% jump in inquiries for “après ski outfits.” Meanwhile, fashion shopping platform Lyst deemed balaclavas the accessory of the season, following a rise in searches for versions by Paloma Wool, Miu Miu, New Balance, and Weekday. In the shoe department, Moon Boots — a favorite of celebs like Paris Hilton back in the early 2000s — have become one of the comeback trends of the year, in large part to the Y2K fashion revival



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