Who Is Digital Fashion For? In Gaming Circles It’s Huge

That’s part of what drives Daria Shapovalova and Natalia Modenova, the co-founders of digital fashion retailer DressX. On both the brand’s site and app, you can discover digital-only pieces (currently, there are over 3,000 available from different designers, the majority of whom are digital designers), try them on, purchase them, store them in your Metaverse closet and get dressed for your online identity. During the stream, Shapovalova and Modenova explained that they see DressX as a way to encourage less shopping and consumption, especially for content creators — why buy physical clothes just to take a single IG photo when you can do it all digitally? 

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