What is Physical Art When You Grew Up on the Internet? Four CGI Artists Weigh In


Chang, who goes by the pseudonym Equinoz, now describes his work under the term “Visible Future.” His work features bold colors and intricate details that “depict the future he is eager for.” On Async Art, a marketplace for interactive NFTs, a piece by Chang up features a faceless character holding up a smartphone in front of a mirror. His pieces update twice a day to reflect day/night cycles, and each part comes together as the artist’s way of “exploring introspection and consciousness.”

“I pay a lot of attention to detail in every piece because I believe it brings some authenticity and storytelling to the image,” he tells Vogue. “Each object in my work has its own reason for being, and not merely for an aesthetic purpose.”

Digital artists are currently having a moment, with the rise of NFTs and the renewed interest in digital ideas across industries. For many young people, the medium holds myriad appeal: It’s a form they can teach themselves; they can promote or sell their work on social media platforms, without backing from major galleries or auction houses; and there’s commercial upside also. Chang has found himself on the radar of brands including Nike-owned virtual shoe company RTFKT—which made him one of the creators on their Space Drip project, designing characters and a pair of shoes fit to be worn in the metaverse. For Chang, this is simply an extension of his art: “It’s fascinating to reinterpret a brand’s concept from my personal perspective and vision,” he says.



Source link