We Review The Rains Waterproof Backpack And Rain Jacket

Dressing for inclement weather is a tricky beast. The majority of rainwear tends to lean infamously drabby, totally un-chic, or reminiscent of ponchos that look like trashbags (really, though). Danish brand Rains is here to change your mind about how fashion-forward and functional wet-weather gear can look. Co-founders Daniel Brix and Philip Lotko, who met while studying at Denmark’s TEKO Design School, set out to construct a clean and stylish rain jacket specifically with the young, urban biking community in mind. Copenhagen, often dubbed “the most bike-friendly city in the world,” reportedly has “675,000 bicycles and just 120,000 cars […], meaning bikes outnumber cars by more than five-to-one.” As you can imagine, a sleek slicker is a product that’s sorely needed for the seasonally rainy Scandinavia region. And, thus, the first Rains jacket was born in 2012 — and the demand has only gained momentum since.

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