The Quietly Brilliant, Royally Approved Labels to Celebrate Now

As the Jubilee celebrations start, the British royals are firmly on parade. Far from being passive dressers, they are meticulous in their choices, and the messages they convey. (Consider the Duchess of Cambridge’s sapphire drop earrings she wore to Trooping the Color as one example). With little generational divide, the rule of thumb is elegantly appropriate: head-to-toe color, with discretion sewn into every not-so-daring hemline. So, as the summer social season ramps up, when you open up your internet browser—or your wardrobes, as Royals are excellent repeat wearers—there’s a lesson to be learned. Masters of understatedly chic dressing, the royals know the best designers to pull from for easy elegance. What are the pieces to pull from old and new establishments? Learn below.

The relatable prettiness tendered by Catherine, Duchess of Cambridge, and the increasingly visible Countess of Wessex, is endlessly desirable. A favored label is Beulah. Their strawberries and cream silk printed dress is at once quietly breezy and wryly patriotic for Brits, but the label is where grace and ethics unite. The brand founders Natasha Isaacs and Lavinia Richards have been empowering vulnerable and trafficked women through fashion since 2009. Suzannah London—insider “slow fashion” from Suzannah Crabb—is also in the Duchess’s armory. Though known for her bespoke, Suzannah is gaining traction with her ready-to-wear, especially her striped and regatta-print cotton shirt dresses that echo a more American heroine, Marge Duval from The Talented Mr. Ripley. Other highlights include her primrose and white gingham (pocketed, always a good thing) tweed dress.

Yes, the often dismissed shade of yellow is a royal favorite. Her Majesty The Queen often favors British couturier Stewart Pravin, and wore his sunshine yellow tailoring to open her namesake Elizabeth tube line. He also remodeled and fitted Princess Beatrice’s Norman Hartnell wedding dress she borrowed from her grandmother. But inside his Motcomb Street boutique, there are more subdued investment pieces to note, such as his minimal cashmere edge-to-edge coats, perfect with matching shifts, or dare I say, denim (don’t tell HRH). Another brand who already holds a royal warrant—an official designation that the company is a favorite of the family—is handbag maker Launer London. The top-handle black bag is of legend in Her Majesty’s wardrobe, but a stealth treasure in their oeuvre is their under-the radar men’s bag. The handmade-to-order, the capacious messenger style makes a great city bag.

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