The 21 Best Eye Shadow Brands, According to Experts


When it comes to makeup products, I normally don’t give eye shadows that much thought. Sure, I use them, but I’m not too picky about which brands I use. My makeup priorities revolve around foundation, concealer, and mascara, and I can be pretty choosy when it comes to those products.

But of course, not all eye shadows are created equal. In addition to the shade choices, there are other factors to think about, such as pigment, finish, and staying power. You want a formula that won’t crease or cake. And your choice also depends on the type of eye makeup look you’re going for. Some people might want something natural and subtle, while others might want something highly saturated.

Whatever the case, I asked my colleagues and a few makeup artists to point me in the direction of their favorite eye shadow brands. I wanted to know about their tried-and-true favorites for the next time I was in the market for a new shadow or palette. Below, you’ll find their effusive reviews.



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