Snap and Live Nation to Launch Augmented Reality Experiences at EDC Las Vegas –

Snapchat and Live Nation have teamed up to create a series of custom concert experiences in the world of augmented reality, starting with EDC Las Vegas later this month.

After inking the high-profile partnership, Snap and Live Nation will work together on AR content for over a dozen music festivals in 2022, including Austin City Limits, Beyond Wonderland, Bonnaroo, Day Trip, Lollapalooza, Rolling Loud, Governors Ball and more.

At the recent Snap Partner Summit, the company declared that augmented reality has the potential to become a new creative medium. “We can leverage this huge user base we have in a way that will make augmented reality the next phase of visual expression for artists,” said Snap’s Senior VP of Content and Partnerships, Ben Schwerin.

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