Popeye’s Chicken opened in London this week, and MTO News has learned that thousands of British people stood in line for as much as 3 hours, just to get a taste of the US based company’s chicken.
And a quick look at the images, shows that the majority of people waiting to buy chicken meals, were Black people.
The restaurant, located in Westfield Stratford City shopping mall in East London, is the first of 10 to 15 additional Popeyes locations planned to open over the next year in Britain.
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The franchise decided to go with its traditional Louisiana menu, which should play well, the company feels.
Here are just a few of the reports from British food bloggers:
From its inception, Popeye’s chicken was created as a restaurant that would cater to the Black market.
Popeyes capitalized on the desire of African Americans to feel at home. Founded by New Orleans businessman Al Copeland in 1972, Popeyes Chicken and Biscuits entered a field dominated by Kentucky Fried Chicken.
After a few setbacks, Copeland, who was white, realized that he could make Popeyes a success by offering a more spicy take on what Colonel Sanders was offering. He branded the taste as “Cajun,” and the heat in the chicken coupled with side dishes like red beans and rice enamored many black diners.