Looking for the Perfect Little Black Swimsuit? This London Brand’s Got You Covered


In 2019, Anna Laub of Prism London got in on the “swintimate trend” by launching Prism Squared, a line of 3-in-1 basics that can act as swimwear, underwear, and sportswear. Now, the collection is coming stateside with a launch at Bergdorf Goodman today and other U.S. retailers, including Bandier and Ssense, shortly after. The perfect little black swimsuit (or bodysuit, or leotard) is closer than ever.

“It’s sort of a rebirth for Prism—because Prism Squared is a new line that we launched a couple of months before the COVID lock down, so until now it didn’t exist in the real world,” says founder and designer Anna Laub. She also adds, “We have had such an incredible reaction to Prism Squared in the U.K. because it is such a unique product, so we are really excited for friends and customers in America to have more accessibility to the line.”

Sustainability has always been at the heart of Prism—it also creates beachwear and eyewear—and Prism Squared. In addition to being versatile, the line is “3D-knitted in a family-run factory in Italy using a production technique that minimizes waste,” Laub says. The dyeing process is also Greenpeace–certified. But first and foremost, Laub hopes that by making products that can be used for so many different activities, people will buy fewer of them. Laub’s designs are classic, with clean lines and a neutral color palette. You can imagine wearing them with pretty much anything in your closet. 

The collection is only available in 2 sizes, but they’re made to fit from a size 2 to a size 22. (A size 1 fits 2-14, and size 2 fits 16-22.) “I have friends who have worn pieces throughout their pregnancy from month 1–9 and then after birth,” Laub says. And they’re relatively affordable too, for high-quality, consciously-made clothing. The Flawless V-Neck One Piece Swimsuit retails for $110, while a pair of Evolve Medium Coverage Bottoms are $48. If you were to run a cost-per-wear analysis on your wardrobe, these would likely come out on top.



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