Launching a NEW collection this Week!


 

BROWN KNIT SWEATER  (WEARING SIZE M)
BROWN KNIT SWEATS (WEARING SIZE S)
SLIPPERS
BLUELIGHT GLASSES
RUG

Guys I’m so excited to share I’m designing a collection with Amazon! You guys know how much I love hunting for good amazon finds, it was so fun getting to work with them to design my own collection. It will only be live for 30 hours so make sure to sign up for SMS notifications here so don’t miss the chance to shop it.

It’s been a minute since I’ve gotten to do some designing! Those of you guys who have been following for a long time probably remember my clothing line, ILY Couture. I actually started ILY before I even started my blog. It originally started after I made my own wedding hair piece and started selling them, then I made our viral ‘wifey’ tee, then when I was pregnant with Beckam it was the Preggers tee followed by all our Mom pieces. I really loved having my own line and being able to be creative and also basically source or create pieces that I wanted that I couldn’t find anywhere else.

As my blog and influencer platform took off, I felt torn in too many different directions – between ILY, the blog, and trying to be present with the kids and family, I felt like I was being spread too thin.

I realized I was more passionate about creating content and connecting with my community. I’ve always believed in following your passions, and even though at the time Ily was a more stable job than being an influencer, I just loved the influencer side more. It was sad to see everything we had built come to an end but even years later I still feel like I made the right decision.

One of the things I miss the most with Ily is the creative side and the ability to basically design or create pieces that I can envision perfectly in my mind but can’t find anywhere else available to purchase.

So when Amazon reached out about an opportunity to do a Drop collection with them I was so excited! It was the perfect opportunity to scratch that itch and be able to design some new pieces that I felt were missing from my wardrobe. And the icing on the cake – I got to do a collection for fall!! My absolute favorite style season. I’m so excited about how the prints and pieces came together! I’ve shared a few sneak peeks on instagram here, here and here.

MARK YOUR CALENDARS! My drop with Amazon is THIS WEEK, November 2nd.  I’ll be sharing some of my favorite pieces from the collection and a bunch of styling ideas, dressed up and down, leading up to the launch. It will only be live for 30 hours so make sure to sign up for SMS notifications here so don’t miss the chance to shop it.

Thank you guys who have been following along throughout my journey and to those who remember the ILY days. It means so much to me that you’re here. ❤️ Can’t wait to share this collection with you!

 

XX, Christine





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