“We sincerely apologize for any offense our holiday campaign may have caused,” said the company statement continued. “Our plush bear bags should not have been featured with children in this campaign. We have immediately removed the campaign from all platforms.”
In Kim’s post, the SKIMS founder—who shares North West, 9, Saint West, 6, Chicago West, 4, and Psalm West, 3, with ex Kanye West—said she appreciated that the luxury brand removed the campaign images and apologized and believes “they understand the serious of the issue and will make the necessary measure for this to never happen again.”
As for her future with Balenciaga, Kim, 42, said she is currently “reevaluating” her relationship with the brand, “basing it off their willingness to accept accountability for something that should have never happened to begin with—and the actions I am expecting to see them take to protect children.”
The holiday ad controversy comes one month after Balenciaga cut ties with Kanye, another frequent collaborator, following controversial comments the rapper made about George Floyd‘s death on an Oct. 15 episode of the Drink Champs podcast—which has since been taken down.
Kering, Balenciaga’s parent company, told Woman’s Wear Daily in an Oct. 21 statement, “Balenciaga has no longer any relationship nor any plans for future projects related to this artist.”