Even today, the brand’s debut pieces are still sported by patrons and celebrities, including Kendall Jenner, who continues to be spotted in her Misho hoops from 2019. “The idea is: A pair of hoops you bought last year, you might see on Beyoncé this year,” Parekh says, referring to the icon who donned Misho for her last two Adidas x Ivy Park campaigns. Lady Gaga, Lily Collins, Lizzo and Joey King as well as Indian loyalists Sonam Kapoor Ahuja, Deepika Padukone and Kareena Kapoor Khan have all boasted a recent Misho moment. “I love the bold shapes and heft of Misho’s pieces. They really add magic to the looks we create,” says Hollywood stylist Elizabeth Stewart, who has styled Viola Davis in statement hoops from the brand on more than one occasion.