How to Shop the Amazon Aware Eco-Friendly Clothing Launch 2022


In the past, shopping sustainably often meant you were limited to perusing the racks of thrift stores or scouring the internet for eco-friendly brands within your price range. But in the year 2022, there are so many more options, including Amazon. The online retailer just announced its new brand Amazon Aware—an in-house label that features everything from household essentials and beauty products to everyday apparel.

Cozy loungewear, chic basics like tees and denim, and even activewear are all a part of this collection. It’s an entire capsule wardrobe, with the bonus of Prime shipping. Even better, nearly all of the items are available in sizes XXS through 7X (and 0 to 40 in denim). Prices range from $18 to $59, so you don’t have to worry too much about your budget, either.

Of course, the biggest focal point of this launch is that the items are certified carbon neutral and made with at least 50 percent recycled material—complying with the company’s Climate Friendly Pledge. ICYMI, Amazon launched the program in 2020 to let consumers know that what they are buying meets a high eco-conscious standard, which is vetted by big-name third-party organizations like Global Organic Textile Standard, and Ecologo.

Shop our favorites from the brand below, or take a full look at the new Amazon Aware collection here.

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