Kaia Gerber has a new fringe, and we are here for it. The supermodel unveiled the new look on Instagram Stories, and later while attending an awards ceremony in L.A. with her mother Cindy Crawford. This isn’t the first time Gerber has debuted a radical new look; after all, the American Horror Story star has experimented with everything from pink locks to platinum gold—and more recently the classic French bob. But her latest look is arguably her most chic to date. Leaning into that French-girl strain of insouciant cool, but with something of a rock and roll twist, Gerber’s long, blunt-cut fringe takes its cues from the ’70s shag cut, making it officially this season’s hottest hair look.
Keen to emulate the look? Vogue asked the experts how to do it right.
Ask your hairdresser to keep your fringe long
What sets Gerber’s fringe apart from others is its eye-grazing length. It’s what keeps the fringe looking bold and sexy, as it draws attention to the wearer’s gaze. “Be sure you ask your hairdresser to ensure they keep the fringe slightly longer, with a little layering through the bottom to create that long, soft and sexy effect,” says London-based hairstylist Gustav Fouche.
To get that added sleekness, hairstylist Larry King suggests leaving the edges soft. “When you go in to have this type of fringe the best way to explain it is to leave the edges softer so it blends into the rest of the hair cut and has a nice arch to it.”
Book regular trims
To keep your fringe looking its best, you should aim to have it trimmed regularly. “The shelf life for this fringe ranges,” says Gerber’s go-to L.A. hairstylist, Aaron King. “If your hair is on the healthy side, trimming may be especially frequent, as it’ll grow much faster than processed hair.” Conversely, finer hair tends to grow a little more slowly, so you won’t need to have it cut as often.
On balance, aim for every three to four weeks, unless you want to change it up. The great thing about this fringe is that you can leave it longer. “This type of fringe grows out nicely, giving you a nice soft parting,” says Larry King.
Style with lightweight products
When it comes to styling, there’s nothing worse than weighing your fringe down with excess product. Lightweight textures are key—and even these should be used sparingly. “I personally don’t like to use too many products in a fringe, which could run the risk of making the hair look greasy,” says Fouche. “Instead, I prefer to use a lightweight mousse, just to give it a bit of texture.”