Halsey poses TOPLESS in smoldering campaign for makeup line About Face


Halsey posed topless in a steamy campaign for their beauty brand About-Face, which she launched in January 2021.

As she teased their makeup line’s newest products, including a glitter dust and illuminating body shimmer, the singer, 27, posed in just a yellow thong.

‘About-face drop 10 is here,’ she captioned the video advertisement via Instagram on Wednesday. ‘Shop our first ever body drop, as well as new fractal dust and light lock highlight fluid shades.’  

Cosmetics mogul: Halsey posed topless in a steamy campaign for their beauty brand About Face, which she launched in January 2021

'About-face drop 10 is here,' she captioned the video advertisement via Instagram on Wednesday. 'Shop our first ever body drop, as well as new fractal dust and light lock highlight fluid shades.'

‘About-face drop 10 is here,’ she captioned the video advertisement via Instagram on Wednesday. ‘Shop our first ever body drop, as well as new fractal dust and light lock highlight fluid shades.’ 

At one point, the Without Me hitmaker, who uses she/they pronouns, shook a lotion in their mouth after licking their own fingers. 

Other models in the footage embraced, held hands and stuck their tongues out at the camera.  

She reemerged in the recording rocking a nude bandeau bra and matching underwear. 

Sultry: As she teased their makeup line's newest products, including an illuminating body shimmer and glitter dust, the 27-year-old singer posed in just a yellow thong

Sultry: As she teased their makeup line’s newest products, including an illuminating body shimmer and glitter dust, the 27-year-old singer posed in just a yellow thong

Edgy: At one point, the Without Me singer, who uses she/they pronouns, shook a lotion in their mouth after licking their own fingers

Edgy: At one point, the Without Me singer, who uses she/they pronouns, shook a lotion in their mouth after licking their own fingers

For the shoot, directed by Jamie Nelson and produced by Nicole Prokes, Halsey revealed she did their own makeup. 

On previous promotional shots for their brand, the mother-of-one did the makeup on themself and on other models. 

Additionally the songwriter has an extensive background in makeup and tweeted last year that she loved ‘every detail of’ creating About-Face.

Sensual: Other models in the footage embraced, held hands and stuck their tongues out at the camera

Sensual: Other models in the footage embraced, held hands and stuck their tongues out at the camera

Outfit change: She reemerged in the recording rocking a nude bandeau bra and matching underwear

Outfit change: She reemerged in the recording rocking a nude bandeau bra and matching underwear

Unique: For the shoot, directed by Jamie Nelson and produced by Nicole Prokes, Halsey revealed she did their own makeup

Unique: For the shoot, directed by Jamie Nelson and produced by Nicole Prokes, Halsey revealed she did their own makeup

‘From shade names, to product ingredients, to packaging was me. I am so happy I could faint. Thanks for being so excited with me!!!!!’ she tweeted. 

The brand’s website notes that the products are meant to be used by different types of people and that it welcomes experimentation with its products.

In an interview with Byrdie, the musician discussed how her status as a performer inspired her to create makeup that reflected her desire for authenticity and staying true to one’s own self. 

Passionate: the songwriter has an extensive background in makeup and tweeted last year that she loved 'every detail of' creating About-Face

Passionate: the songwriter has an extensive background in makeup and tweeted last year that she loved ‘every detail of’ creating About-Face

'From shade names, to product ingredients, to packaging was me. I am so happy I could faint. Thanks for being so excited with me!!!!!' she tweeted in 2021

‘From shade names, to product ingredients, to packaging was me. I am so happy I could faint. Thanks for being so excited with me!!!!!’ she tweeted in 2021

‘You want to look like yourself, not look like someone else. And getting to sit down with your face every day and get to know it and what you look like…it definitely helps with your sense of identity, and makes you feel more accepting,’ she stated.

The blend of the products was especially important to Halsey, who was attempting to find a balance of good-looking makeup and material that would help them shine more on stage, even from a distance.

The songwriter noted: ‘I was mixing a highlighted primer with a liquid highlight, and then a cream highlight, and a powder highlight. I was just going crazy because I wanted people to be able to see my cheeks glint from the nosebleed seats. And there are pictures—they did.’

The Bad At Love crooner made a point of selecting ingredients for their products that were non-toxic and safe for anyone to use, which she elaborated on during the interview.

Doing it all: On previous promotional shots for their brand, the mother-of-one did the makeup on themself and on other models

Doing it all: On previous promotional shots for their brand, the mother-of-one did the makeup on themself and on other models 

‘I have an autoimmune illness, so I’m very sensitive to what goes on my face…and a lot of my audience, they’re really young, and I just don’t want anyone putting stuff on their face that’s going to hurt them down the line,’ the singer opined. 

Although the singer intended the products to be used by anyone, she placed a special emphasis on those who follow more current fashion trends and stated that she had a special affinity for those who took chances with their fashion styles.

She said, ‘It’s something for the generation of e-girls and e-boys out there…I’m watching you. I would have been friends with all of you 10 years ago. I love you.’ 

About-Face launched in 2021, just months before giving birth to son Ender Ridley, who she shares with partner Alev Aydin.  

Looking for inspiration: The singer noted that their influences for the products were '90s-heavy, very Myspace scene queen, very emo revival'

Looking for inspiration: The singer noted that their influences for the products were ’90s-heavy, very Myspace scene queen, very emo revival’





Source link