Grown Founder Kaya Nova On Making It Big


Not many of us could decide on a major as sophomores in college, much less launch a career-defining venture, but that’s exactly what Kaya Nova did. While she was a second-year music student at Spelman, Nova started blogging about the roller-coaster of emotions she was experiencing as a young Black woman who was the first in her family to go to college. Nova’s father suggested she recruit her friends to contribute stories to the blog, and since then, Grown has evolved into a full-fledged fashion, beauty, and lifestyle platform. “Grown was very personal when it began,” Nova says. “I had no plans for it to be what it is today.”



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