Building on this strong lineage, Justice recently launched her own brand: More Justice. She introduced the line with a collection of essentials: plush and minimalist-leaning hoodies, tees, and sweatpants that harken back to the clean simplicity of ’90s Gap and J.Crew. The collection is a preview of the larger and more intricate vision that Justice has for her brand. She has been admiring the work of Japanese menswear designers. “I love the structure,” she says of pieces from celebrated designers like Yohji Yamamoto, Issey Miyake, and Junya Watanabe.
“I’m drawn to menswear too because I grew up in a male-dominated space,” Justice says. “There’s a lot of men in my family.” For her personal wardrobe Justice likes to take menswear pieces and mix them with womenswear to “create something tough but sexy.” She plans to employ a similar blending of aesthetics and silhouettes for her own line. There will also be an emphasis on sustainability and upcycling fabrics.
All of this is set to be captured by cameras for a reality show focused on the third generation of Marleys. Also taking part in the show are Justice’s sister, Zuri, and her cousins Hymn and Selah (all singers, see?).
The show, tentatively titled Tomorrow People: Making It Marley, will film the family members across LA, New York, and Miami. There are also plans for everyone to travel to Jamaica and visit key spots, like the Bob Marley Museum located in Kingston. Filming is expected to begin in October.
Justice recently taped a spec episode, which is what will be shown and shopped around to different networks and streamers. “I have a big personality, and I was just being myself. And at the same time, pretending I was just talking to my friends whenever the producer was talking to me.” Who knows, maybe the family could be the next Kardashians? (Coincidentally Hulu—which streams The Kardashians—has expressed serious interest in nabbing the show, according to Justice.)
What would her grandfather make of reality TV if he were still alive? Would he watch? Justice laughs at the idea. “Probably not,” she says. “He’d probably be like, ‘What is this?’”
But that’s exactly the point, Justice says. “The third generation is carrying on our grandfather’s message and legacy but just in our own way, you know? Most of us are millennial or Gen Z. Times are different.”