Erdem Proves That Side Parts and Matte Skin Are a Timeless Beauty Equation

Brows were either brushed through with brow gel, or made slightly fuller through use of powder and gel, while lips were either left natural, or accentuated with the bold red. “The red lip was created using the Precision Lip Liner in Holy Red, Air Matte Lip in Dragon Girl, and Ravishing Red Lipstick.” For a matte finish, Exhibit A Blush and Douro Single Eyeshadow was dusted on using a blending brush.

Hairstylist Larry King looked to the late 1920s and early 1930s for inspiration, particularly at Kallmus and other female artists who occupied the fringes of European culture at the time: Jeanne Mammen, Elfriede Lohse-Wächtler, Anita Berber and Valeska Gert. 

“The early ’30s were a period of dissolving boundaries and subverting conventions,” said King. “It was a time of exploring notions of gender and sexuality, identity and expression. Everyone is welcome, and all participate.” Visually, this was translated through a high-shine, flat hairline and deep side-parting. “An androgynous look but brought up to date and worn in a very modern and wearable way,” he explained. 

To create the look, King primed the hair with a mousse, using the Dyson Supersonic and a round brush to smooth and straighten the hair. “We sectioned out a deep right hand parting and applied a combination of a pomade, clay and an oil spray to give a high-shine finish just to the hair that lays on the head but not the lengths.” Keeping the hairline flat and round, tucked tightly behind the ears, he then styled the lengths into a low ponytail at the nape of the neck, running the Dyson Corrale along it to keep it smooth and shiny. “We finished by taming flyaways using the Dyson Supersonic and Flyaway attachment, to really smooth down those stragglers at the crown and around the hairline, something those in this era were obsessed with,” King noted.

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