The Lust mules exemplify Mo’s dedication to his craft. Available in an array of enticing colors, including jazzy metallics, the sturdy heel and strappy toe cage mean your feet won’t hurt on an all-nighter. “They have a very sexy fit”, he says. “The straps give a barely-there effect”. The über-high Belle sandals are also “super comfortable” owing to the fact that they’re deceptively lightweight. “I want women to feel fabulous”, he asserts of his signature footwear inspired by the glamour of the ’90s.
It didn’t take long for the It-girls to start queuing up for his killer heels. Ariana Grande was one of the first to snap up a pair. The pop princess chose the sparkling black Belles, but she’s also worn the equally fabulous Lavender Blonde colorway.
Fellow chart-toppers Dua Lipa and Doja Cat are other fans of the arresting Belle shape, and Dua has taken the glitzy green lace-up Roux heels for a spin. This month, Gaga showed some love for the bronze Belles at the London screening of House of Gucci – a moment that Mo describes as coming “full circle”.
Despite his impressive A-list clientele, Mo is keen to keep in touch with all his customers. He converses with them regularly on Instagram, offering advice on shoe purchases and outfits. “Every time we send a pair of shoes to the customer, I always ask for their feedback,” he says. “I ask them about the fit – it’s an important part of the process for me to know these things”. For Mo, the platform hype is only just getting started. “Stay tuned,” he says.