Daniela Panaro, Founder and Creative Director of No Pise La Grama, Talks About Global Fashion


Daniela Panaro is the founder and creative director of No Pise La Grama. She studied fashion in her native Caracas and at the Fashion Institute of Technology (FIT) in New York. Through Panaro’s course as director and designer for NPLG.

Daniela has become a Venezuelan fashion ambassador as part of the Global Shapers community of the World Economic Forum, an honor she obtained for being a leader in the industry. She has also been invited by the WEF to represent Venezuela and Latin America at different events, including Davos. She is also Ambassador of Venezuela for the United Nations’ initiative, Women’s Entrepreneurship Day.

No Pise La Grama is a fashion design firm whose values are dedication, quality, and innovation. These characteristics have earned the label wide acclaim and made it a favorite brand among fashion-forward women interested in owning garments rich in creativity and femininity. We asked Daniela about her career, the rise of her brand, and its values.

Woman’s wear from No Pise Le Grama

Grit Daily: Please tell us about your brand?

Daniela Panaro: No Pise La Grama, is a Venezuelan based fashion firm. Our main goal has been to elevate a feminine allure, and romantic spirit, through a chic, yet modern Latin accent. Made by women for women, No Pise La Grama is a label created to be the destination for elegant, fun, modern and timeless pieces.

Grit Daily: What is the meaning behind the name?

Daniela Panaro: The literal meaning of No Pise La Grama is “ Don’t Step on the Grass” which responds to our necessity to celebrate and express uniqueness. Our name also embraces what we identify as a green intention, that responds to a philosophy of doing and giving our best in each possible stadium.

Grit Daily: Where are the pieces made? Where are the materials sourced from? What inspired the process? 

Daniela Panaro: The pieces are designed in Venezuela, and made in Colombia, Peru, and Korea. The majority of the materials are sourced locally at each origin, with the intention of having the best fibers and fabrication that each of this countries has to offer.

Grit Daily: How did you get started in the fashion industry?

Daniela Panaro: I started at the fashion by following my passion for creating, and my love by art, architecture and garments. I founded my fashion label to experiment and to bring newness to the table, having as main inspiration my city Caracas, its exuberant vegetation and modern mid century accents.

Grit Daily: Where are you currently sold?

Daniela Panaro: Our Brand is sold at Saks Fifth Avenue, Intermix, Hampden clothing, Harrods, Ounass, Vakko, among others retailers.

Grit Daily: Any plans to expand into other retail stores?

Daniela Panaro: Yes, each season we work hard on amplifying our strategy of distribution. We are in the process of expanding our doors inside and outside the US.

Grit Daily: What sets you apart from its competitors?

Daniela Panaro: Our feminine, romantic, yet modern and clean point of view. Our main goal is to celebrate women through our designs created to be their best allied at all occasions.

Grit Daily: Will you be coming out with a new collection in the coming weeks? What was the inspiration behind the collection?

Daniela Panaro: Yes, we are launching our new 2023 spring and summer collection, which is inspired in Urama, a beautiful coastal area from Venezuela, with amazing clear blue waters, surrounded by monumental risks cliffs. It is one of my favorite beaches of all.

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