Every entrepreneur and small business owner needs to get SEO right if they want to be competitive, for both the online and local markets in which they operate.
Making sure your website gets seen by the right people—your prospects—at the right time—when they’re ready to buy—is just the first-level challenge. You also need to make sure your site is optimized for local search traffic and ranking well organically to prospects who are in an earlier stage of the buyer’s journey.
To solve those business website challenges, many owners and entrepreneurs turn to reputable online SEO tools. For many years, Moz has been considered to be at the top of that list.
Moz and What It Can Do for Entrepreneurs
Moz Pro is a suite of SEO tools that includes keyword research, site audit, rank tracking, link building, and much more. One of the first SEO tools to hit the market, Moz Pro remains quite popular with businesses of all sizes.
However, some find Moz Pro to be prohibitively expensive, and many find its value—that is, what it offers in exchange for those high prices—to be less compelling than some of its competitors. While it does offer a free plan, that level provides access to limited features. Additionally, many users find the UI/UX (user interface/user experience) non-intuitive, with a steep learning curve.
These are just a few reasons why entrepreneurs might want to seek a different alternative to resolve their SEO challenges. In addition to tools offered by search engines, such as Google Search Console (a free tool that Google offers to help monitor site performance, indexing issues, and more), consider some of the Moz alternatives we’ve listed below.
John Boitnott is the marketing editor at Grit Daily. He’s a journalist and digital strategist who has worked at TV, print, radio and Internet companies for almost 25 years. As a professional writer with a background in the newsroom, he’s advised and created content for a wide variety of companies and publishers, helping them build their popularity. He has also written for Entrepreneur, Motley Fool, Inc., BusinessInsider, Fortune, NBC, Fast Company, USA Today and Venturebeat.