Alessandra Ambrosio Wore Her Own Designs to Coachella This Year


If there is such a thing as a “Coachella veteran,” it’s Alessandra Ambrosio. The supermodel has attended the event for over a decade, and every year she becomes the textbook example for festival style (in 2017, she attended a Revolve event in an off-the-shoulder printed romper, pigtail braids, a leather wrap-around choker, and a black floppy hat—what is more Coachella than that?) “Coachella is the festival of the festivals,” Ambrosio says. “I love that it is in California and that it always has perfect weather. The music is the best, and what I like the most is that it is always around my birthday and I can celebrate with all my friends.” 

 Ambrosio didn’t lack for outfit options, whether she was hosting a pool party with her friends, for which she wore an orange bikini and a blue open weave wrap, or attending a concert in a metallic bandana top, jeans that would make JNCO proud, and a denim jacket. She easily merges current trends, like the Y2K craze, with the kind of style we’ve come to expect from outdoor concerts, though her packing list has changed over the years. “When I came to my first Coachella it was so last minute, and when I found out it was going to be 90 degrees I stopped at the store on the way to the festival and bought some jeans shorts and a pink cowboy hat,” she says. “I have always used Woodstock style as inspiration mixed with classic items and current fashion trends as well as unique artisan pieces. Coachella is all about expressing your personality and there is no wrong way to dress as long as you are loving it and it feels comfortable.”

This year, the supermodel had the opportunity to wear her own designs to the Valley. Today, her collection designed with Patricia Bonaldi of PatBo is now available for pre-order, and she and her friends soft-launched it over the weekend. (A super stylish friend group? That’s advertising money can’t buy). Metallic fringed shorts, chiffon black and white maxi dresses, and a knit white jumpsuit with side cutouts fit right in with the boho hordes in Indio California. “I really love that we added jumpsuits and little shorts to this collection,” Ambrosio, who opened and closed Bonaldi’s New York Fashion Week show in September, says. “Those are some of my favorite pieces, but I love it all.”  

 It wasn’t all high glam, though. Morning yoga and a cup of tea by the pool balanced out the high-intensity of attending a music festival in the desert. Below, she takes us with her for her weekend at Coachella, from pool parties to selecting colorful hair extensions. 



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