See Olivia Rodrigo’s Hair Transformation in Her “Traitor” Music Video


On the heartbreak and healing journey that is Olivia Rodrigo’s debut album Sour, “Traitor” is a particularly gut-wrenching track. And as with Rodrigo’s other highly stylized visual interpretations, the song’s music video—released earlier today—featured a beauty look dreamed up to further the romantically messy message. In contrast to the parade of Y2K-inspired vibes that defined the “Brutal” video, “Traitor” found Rodrigo rocking only her signature waist-skimming brunette lengths, this time augmented by blown-out burgundy ends. 

Faded to a blend of pretty pinks and deep reds, the hue—perfected by hair colorist Jessica Gonzalez, with styling by Rodrigo’s go-to Clayton Hawkins—fit within Rodrigo’s soft grunge feel, which also centered on a dewy (dare we say sweaty?) complexion, strategic glitter, shimmering lids, and refractive highlighter. A thin, faded flick of black liner teamed with air-dried waves and a vintage ensemble for a glamorous interpretation of a teenage fever dream, all culminating in an after-hours dive into the public pool. From high school halls to traffic jams, high pigtails to partial dye jobs, Rodrigo’s medley of throwback moments make following along a thrilling ride. 





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