IYKYK. If you’re here just to find out what that even means, it’s internet lingo for “if you know, you know,” and actually, it’s one of my favorite little phrases. It can be applied to anything—from the best items to order on a restaurant menu to cool vacation spots to fashion brands, the topic of today’s feature story. So let’s get into it.
The below labels are the types whose pieces may go unrecognized by the average bystander, but a trained eye can spot them, know exactly where they came from, and respect the selection. Not known for flashy logos or overly identifiable items, these designers have perfected the basics we all rely on, making them exciting to wear as opposed to simply essential. And while there are higher-end brands on this list such as The Row and Khaite, this It factor transcends price, so expect a handful of affordable options too. Ready to get started? Simply keep scrolling to read about 11 brands that celebrities, fashion insiders, and in-the-know buyers love and shop them along the way.